Worse is Better for Startups

What’s winning in your technology business? Customers or technology? Image credit: blackillustrations.com

Engineers love to deal in absolutes. We are trained for it, when we study mathematics, electronics and disciplines like finite element analysis or software development at University. It seems to us like everything in the world can be reduced to ones-and-zeroes, true and false.

Business is not like that. You have to prioritise. It is a constant balancing act. Every time you choose to execute on an initiative…