How to Pitch Your App

Is your app idea going to be a business? Even if you’re planning a not-for-profit figuring out how to get buy-in will be critical for success.

Use this pitch sheet to get started.

To use the sheet, print out a dozen copies, arm yourself with a nice ink pen and some light coloured markers then begin sketching out your ideas.

The goal is to quickly build several pitches. A pitch is an idea that you explain to others. The job of an app pitch is to show what your app idea will do once it’s in the App Store or Google Play store to appeal to folks and get downloads.

Using the sheet you can build up different takes on the same App idea, and see which ones your peers and target customers react best to.

#1 Tip to Get the Best Value from your Pitch

Don’t worry about hi-res artwork!

In the early ideation stages avoid locking yourself into designs by investing in artwork.

Practising this type of sketching is critical even if you’re not artistic.

You’re communicating ideas, not coming up with an artwork — pretend its Pictionary! Keep it loose to start off with.