Can I make Money from my App?

Sarah Smith
19 min readApr 8, 2021

How do I get people to download my app? How do I get folks using my app to buy what I’m selling? What if my app is a flop?

These are questions that any entrepreneur, business owner or developer should be asking themselves before they start building their new app. In this fourth article in my series How to Build an App I’ll be giving you answers to these questions.

Man carries a briefcase, striding out confidently. Arrows upward in the background indicate success.
Before even starting development on your app, think about how you make it a success. In whichever way “success” makes sense for your app.
Image credit: blackillustrations.com

To get the context for this, including what kinds of apps there are, how apps work and how you build an app, refer the previous articles in the series.

Let’s jump right in.

They will. Oh Really?

Often when I’m coaching start-ups I hear people say: then our users will download our app and they will….

I just stop them right there. Hold up my hand and stop them mid-speech.

Our users will download our app then they will…

Says Every beginner app entrepreneur ever

At that point I just want to grab that start-up founder by the lapels, stop them, and ask them. “‘they will…”. You just said they will.

This is the number one mistake that new app owners make about the app when they’re designing it.

Before you even start building, while you’re still working with your UX designer…

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